See & Select is an annual event hosted by VoiceComm to facilitate relationships between their VIP customers and vendors in preparation for that year's iPhone launch. iPhone launches are a significant revenue generator for most cell phone stores. See & Selects helps customers plan their purchases for the new iPhone in advance so that they can have all the accessories needed when a new iPhone launches.
The design goal of See & Select is to provide VoiceComm's most valuable customers with bespoke valuable experience. Customers should feel like they are getting top-of-the-line experience and getting an extra head start on getting accessories for the biggest sales event of the year.
See & Select was launched in 2021. The first See & Select was hosted completely virtually due to the Covid-19 pandemic. While the event was hosted online we still wanted to offer a personal experience for the customers.
To achieve that a virtual meeting big box was designed for all participants. This included bingo cards, door hangers, and other personalized items for the event. A custom landing page with the event details and itinerary was also built and designed to help everyone stay on top of the many meeting available.
See & Select 2022 was able to be held in person. A number of assets were reused from the previous year's See & Select. New materials that had to be created for the event were 96” pull-up banners, name tags, and door posters.