Spiral Q is a non-profit organization located in West Philadelphia. They were founded in 1999 by Matthew “Mattyboy” Hart. Spiral Q started as a street performance puppet troupe, Hart established the group to promote social and political change through giant puppetry, pageantry, and direct action that told powerful stories and lifted community voices.
This rebrand of Spiral Q was to give them a fresher and more professional face while keeping them fun and friendly. The new brand would be used to help them receive more grant money to fulfill their mission further.
This brand guide was created for Spiral Q. It establishes and maintains consistent branding across all of its marketing and communication materials.