Tech Perks was originally called “Perks for People” The new brand and name were chosen to more specifically call out the company's mission. The new brand also needs to convey a fun, exciting, and friendly image to help get more people to sign up.
Since Tech Perks is primarily a reseller most of the brand imagery is made up of reused assets from the many brands that Tech Perks sells. Tech Perks’ design system is built around using assets in a creative way to easily create new designs from preexisting assets. The primary design feature of Tech Perks is the use of brand shapes mixed with product imagery to create dynamic compositions.
Tech Perks was originally called “Perks for People” the new brand and name were chosen to more specifically call out the company's mission. The new brand also needs to convey a fun, exciting, and friendly image to help get more people to sign up.
Since Tech Perks is primarily a reseller most of the brand imagery is made up of reused assets from the many brands that Tech Perks sells. Tech Perks’ design system is built around using assets in a creative way to easily create new designs from preexisting assets. The primary design feature of Tech Perks is the use of brand shapes mixed with product imagery to create dynamic compositions.
In addition to the rebrand a whole new website was created using Shopify.
As part of the rebrand, Tech Perks needs new marketing material. This marketing material included emails, website banners, and sales flyers.